Boral Website Conceptualisation

In early 2024, I was engaged to support the procurement process for a potential website redesign contract with Boral. My role involved creating a series of design examples that demonstrated strategic thinking and visual direction, helping to communicate the value and vision of the proposed redesign to key stakeholders.

I was entrusted with developing a comprehensive suite of high-fidelity design concepts to support Pragma’s bid for the redesign of Boral’s corporate website. Working within a tight timeframe, I conducted in-depth research into Boral’s brand identity, communication style, and strategic goals to ensure the designs aligned with their vision and values.

The resulting concepts offered a range of creative directions, each tailored to resonate with Boral’s audience and business objectives. These designs played a key role in securing the contract, and ultimately served as the foundation for the website redevelopment that followed.